Know Your Current State
With more than 30 years of experience in conducting, analyzing and interpreting all phases and types of Marketing and Patient Research, Insights & Solutions has the unique ability to link your tactical improvement initiatives with your Customer/Patient Satisfaction and Employee Evaluation results. Insights & Solutions offers a wide variety of services to help your staff better understand present situations, conduct Root Cause analysis and develop and implement solutions with predictable metrics that directly drive improved Customer/Patient outcomes and value perceptions.
SWOT Analysis
- Secondary Research can be conducted to provide information on industry trends, benchmarks, competitive activities and process initiatives.
- Benchmarking. We can review your current Customer/Patient Satisfaction Studies and other available research to ensure that everyone fully understands the issues at hand, their importance to Customers/Patients (Brand proposition, Value, CTQ), and their relationship to Satisfaction, Loyalty and Advocacy. We can also perform a custom, Brand "Drivers" & TOPS Forecasting analysis or other investigation to help you better understand the key drivers for your success.
- Custom Research in the form of qualitative and/or quantitative research can be conducted to better understand your Value Proposition and uncover gaps in customer/patient information and/or to gather employee feedback to help identify potential barriers to success and opportunities for success.
Qualitative:
-Executive Interviews with executives, managers, subject matter experts (SMEs) and customers/patients lead to a thorough understanding of the "as is" condition and the construction of Current State Value Stream Maps, and accompanying metrics, that identify Value Added and Non Value-Added activities. These interviews help define the Future State vision with maps and metrics that would significantly improve organizational efficiency and effectiveness.
-Ideal Experience Focus Groups or One-on-Ones are designed to get to the heart of what customers/patients are seeking. Rather than focusing on defects, we have found that focusing on positive benchmarks for success is a much more effective method for uncovering needs and expectations.
Quantitative:
-HPEDQ Organization Evaluation. Using our proprietary High Performance Enterprise Development Quotient (HPEDQ) survey, we can assess your organization's current state, through the eyes of your stakeholders, on a wide variety of organizational issues. The HPEDQ assessment will reveal your organization's strengths and weaknesses to help in prioritizing internal and external improvement efforts.
-Customer/Patient Studies. Targeted studies can be conducted to fully understand attitudes, perceptions and "drivers" of your organization, its Brands, products and services. These studies are designed to fully reveal your position in your marketplace, including: Share of Mind, Share of Purchase and Wallet, Positioning, Strengths and Weaknesses, Customer Satisfaction, Loyalty and Advocacy. These can be conducted on a pre and post basis or on-going to measure and track progress and sustainability. The output from these studies can be used to model outcomes from performance improvements.
Call Insights & Solutions today for more information.
(928) 951-0018 or
HomeIf you don't know where you're going, you may not get there
p>
